Color Consulting

Color affects people psychologically and is often used to help convey a message in marketing.  This human reaction is subliminal and based on many factors.  Determining a color scheme for your marketing efforts, emotional response to certain colors should be a consideration and should be consistent with your branding message.

Once a primary color is selected, a fun tool to determine a/an accent color/s can be found at Adobe Color.

If you have selected a primary color, Make note of the hex code (#) or RGB.

If you color is Red for example;

 

At Adobe Color, enter your HEX #ff0000 or RGB (255, 0, 0) in the center box, and select the different color rules:

  • Analogous
  • Monochromatic
  • Triad
  • Complementary
  • Compound
  • Shades
  • Custom (if you are a color wheel rebel)

These Color Rules help you stay on track with hue, saturation, and vibrancy.

Volumes of literature are available on the subject of Color Theory and the Psychology of Color as it pertains to marketing.   The only thing that is important for most people to understand is that Color IS IMPORTANT and Color selection should not be arbitrary.

Here are some examples of Color and the emotions they can evoke:

  • Truth

    Honesty

    Innocence

    Cleanliness

    Neutrality

    Lightness

    Purity

  • Fresh

    Youth

    Nature

    Growth

    Money

    Health

    Calm

  • Truth

    Focused

    Loyalty

    Intelligence

    Serenity

    Wisdom

    Cold

  • Elegance

    Authority

    Power

    Strength

    Intelligence

    Mystery

    Edgy

  •  

    Fun

    Energy

    Joy/Laughter

    Happiness

    Optimism

    Intensity

    Hunger

  • Wealth

    Wisdom

    Devotion

    Sophistication

    Prosperity

    Fashion

    Respect

  • Courage

    Warmth

    Comfort

    Love/Romance

    Excitement

    Dynamic

    Intensity

  • Happy

    Warm

    Aromatic

    Excitement

    Enthusiasm

    Striking

    Change

  • Young

    Innocent

    Feminine

    Fun/Playful

    Love/Romance

    Tenderness

    Delicate