Here are some examples of Color and the emotions they can evoke:
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Truth
Honesty
Innocence
Cleanliness
Neutrality
Lightness
Purity
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Fresh
Youth
Nature
Growth
Money
Health
Calm
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Truth
Focused
Loyalty
Intelligence
Serenity
Wisdom
Cold
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Elegance
Authority
Power
Strength
Intelligence
Mystery
Edgy
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Fun
Energy
Joy/Laughter
Happiness
Optimism
Intensity
Hunger
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Wealth
Wisdom
Devotion
Sophistication
Prosperity
Fashion
Respect
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Courage
Warmth
Comfort
Love/Romance
Excitement
Dynamic
Intensity
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Happy
Warm
Aromatic
Excitement
Enthusiasm
Striking
Change
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Young
Innocent
Feminine
Fun/Playful
Love/Romance
Tenderness
Delicate
Color affects people psychologically and is often used to help convey a message in marketing. This human reaction is subliminal and based on many factors. Determining a color scheme for your marketing efforts, emotional response to certain colors should be a consideration and should be consistent with your branding message.