Here are some examples of Color and the emotions they can evoke:

  • Truth

    Honesty

    Innocence

    Cleanliness

    Neutrality

    Lightness

    Purity

  • Fresh

    Youth

    Nature

    Growth

    Money

    Health

    Calm

  • Truth

    Focused

    Loyalty

    Intelligence

    Serenity

    Wisdom

    Cold

  • Elegance

    Authority

    Power

    Strength

    Intelligence

    Mystery

    Edgy

  •  

    Fun

    Energy

    Joy/Laughter

    Happiness

    Optimism

    Intensity

    Hunger

  • Wealth

    Wisdom

    Devotion

    Sophistication

    Prosperity

    Fashion

    Respect

  • Courage

    Warmth

    Comfort

    Love/Romance

    Excitement

    Dynamic

    Intensity

  • Happy

    Warm

    Aromatic

    Excitement

    Enthusiasm

    Striking

    Change

  • Young

    Innocent

    Feminine

    Fun/Playful

    Love/Romance

    Tenderness

    Delicate

Color affects people psychologically and is often used to help convey a message in marketing.  This human reaction is subliminal and based on many factors.  Determining a color scheme for your marketing efforts, emotional response to certain colors should be a consideration and should be consistent with your branding message.